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This week, I completed the course on retention inside of the growth marketing mini-degree. I’ll be sharing what I learned.

Retention Course:

Identifying pain points:


This week I took the Email Marketing: From basics to best-in-class course.

Email Marketing: From Basic to Best-in-Market

Email can send direct:

Email gets delivered:


This week I went over the attribution course by Russell McAthy in ConversionXL Institute’s growth marketing mini-degree. This was a fun course to go over because it has been a subject deeply ignored in many digital teams that I’ve been a part of. It’s been a buzzword in the marketing…


This week I will focus on learnings I got from “Google Analytics for Beginners.” From my experience Google Analytics is an incredibly powerful tool that is rarely fully utilized for it’s full potential to provide valuable insight. It’s also rarely actually installed correctly too for it’s full capabilities. …


This week I’ll be covering the learnings that I got from the A/B testing mastery section by Tom Wesseling. I found the part about the history of A/B testing really interesting. I had no idea that the Dutch people used experiments to understand which people got what disease and what…


Peep talked about how proper user research is the foundation to a testing program and so I’ve really focused on this section and understanding it in depth.

Talk to Customer Support — talking to the people that are picking up the phone with customers that have questions before they buy…


This week, I’ve been studying the “conversion research” section. If you’re a brand new business, it is recommended that you read these three books.

The ResearchXL Framework is introduced which is a six-step framework…


It’s unbelievable how much information is inside of this course. It definitely takes a lot of dedication of time/effort to go through everything. I really enjoyed a recent section that was a four-part video recording of a lecture by Peep Laja. I gained a lot of value out of it…


As I dive deeper into this mini-degree, it’s quite impressive the breadth of valuable content that is inside of it. I continue to pick up valuable nuggets of applicable information that I can immediately apply to businesses that I’m working with.

It’s been made very clear to test based on…


Not as much progress was made in the mini degree this week. It was a combination of being the week of Christmas and being extremely frustrated with the quiz for “User Centric Marketing” section. I finally passed it tonight on my fourth attempt. I’m familiar with traditional test taking (I…

Jon Davis

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