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Jon Davis
Jon Davis

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Mar 1, 2021

Conversion XL Growth Marketing Mini Degree — Week 12

This week, I completed the course on retention inside of the growth marketing mini-degree. I’ll be sharing what I learned. Retention Course: Define actions that lead to activation and other retention steps. Use industry benchmarking Jobs to be done interviews Identifying pain points: Question 1: Are enough people motivated to…

8 min read

Conversion XL Growth Marketing Mini Degree — Week 12
Conversion XL Growth Marketing Mini Degree — Week 12

8 min read


Feb 22, 2021

Growth Marketing Mini Degree Week #11

This week I took the Email Marketing: From basics to best-in-class course. Email Marketing: From Basic to Best-in-Market Email can send direct: At the time that it’s the most relevant to the recipient With the products/content that are personalized Can track individual recipient engagement … and automate your follow up Email gets delivered: Average email read…

10 min read

Growth Marketing Mini Degree Week #11
Growth Marketing Mini Degree Week #11

10 min read


Feb 15, 2021

Growth Marketing Mini-degree Week 10

This week I went over the attribution course by Russell McAthy in ConversionXL Institute’s growth marketing mini-degree. This was a fun course to go over because it has been a subject deeply ignored in many digital teams that I’ve been a part of. It’s been a buzzword in the marketing…

4 min read

4 min read


Feb 8, 2021

CXL Institute Growth Marketing Mini-Degree Week 9

This week I will focus on learnings I got from “Google Analytics for Beginners.” From my experience Google Analytics is an incredibly powerful tool that is rarely fully utilized for it’s full potential to provide valuable insight. It’s also rarely actually installed correctly too for it’s full capabilities. It’s quite…

4 min read

4 min read


Feb 1, 2021

CXL Institute Growth Marketing Minidegree Week 8 Review

This week I’ll be covering the learnings that I got from the A/B testing mastery section by Tom Wesseling. I found the part about the history of A/B testing really interesting. I had no idea that the Dutch people used experiments to understand which people got what disease and what…

4 min read

4 min read


Jan 25, 2021

CXL Institute Growth Marketing Minidegree Week 7 Review

Peep talked about how proper user research is the foundation to a testing program and so I’ve really focused on this section and understanding it in depth. Talk to Customer Support — talking to the people that are picking up the phone with customers that have questions before they buy…

4 min read

4 min read


Jan 17, 2021

CXL Institute Growth Marketing Minidegree Week 6Review

This week, I’ve been studying the “conversion research” section. If you’re a brand new business, it is recommended that you read these three books. Startup Owners Manual by Steve Blank Lean Startup by Eric Ries Lean Analytics by Alistair Croll The ResearchXL Framework is introduced which is a six-step framework…

5 min read

5 min read


Jan 11, 2021

CXL Institute Growth Marketing Minidegree Week 5 Review

It’s unbelievable how much information is inside of this course. It definitely takes a lot of dedication of time/effort to go through everything. I really enjoyed a recent section that was a four-part video recording of a lecture by Peep Laja. I gained a lot of value out of it…

4 min read

4 min read


Jan 3, 2021

Conversion XL Institute Growth Marketing Mini Degree Week 4 Review

As I dive deeper into this mini-degree, it’s quite impressive the breadth of valuable content that is inside of it. I continue to pick up valuable nuggets of applicable information that I can immediately apply to businesses that I’m working with. It’s been made very clear to test based on…

5 min read

5 min read


Dec 28, 2020

CXL Institute Growth Marketing Mini Degree Week 3 Review

Not as much progress was made in the mini degree this week. It was a combination of being the week of Christmas and being extremely frustrated with the quiz for “User Centric Marketing” section. I finally passed it tonight on my fourth attempt. I’m familiar with traditional test taking (I…

4 min read

4 min read

Jon Davis

Jon Davis

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